According to Mr Ajay Bansal, head of marketing strategy at
Rajshahi Herbals, “ We will be targeting only male customers this time. As per
our internal market survey this niche has a lot of potential to grow in the
coming years. With an estimated market value of over $1 billion currently we
expect that the market will touch the $4 billion mark in the coming five
years.”
Men’s health issues are seldom discussed openly. Most of the
men who suffer from ED, PE or have a smaller male organ (microgenitilia) either
turn to unqualified quacks, naturopaths or hakims or fall prey to bogus
websites. With Mughal Secrets they are trying to bring a readily available
solution to the male patients where they will not only get genuine herbal
products but also personalized advice from their in house doctors.
The launching ceremony was held at the ITC Maurya Sheraton
hotel in New Delhi. Several distinguished guests including Mr. Kamal Akhtar,
cabinet minister of the Government of Uttar Pradesh, Mr Ranjan Malik, secretary
of health, Govt. of India, several MPs and doctors were present at the
inauguration.
Speaking at the press conference after the launch Mr Ranjan
Malik said that his Govt. is focusing on measures to uplift the health
standards in India. He said that the Government’s digital India mission is
providing all the assistance to online startups like this so the public could
benefit from them”.
According to an official statement issued by the Rajshahi Herbals
“Mughal secrets will provide herbal male enhancement products, ayurvedic medicines for PE, Ed and low libido along
with personalized advice support and guidance at every step. Till now the male
enhancement market is primarily filled with only hyped, highly marketed and
falsely promising products. With this new initiative from a reputed company we
hope to see a new beginning in this untapped niche.
Unlike women who go to a gynecologist frequently, men are
more resistant to visit a sexologist. This is primarily due to their self
esteem or manliness and partially due to the social enigma that surrounds a man
when he visits a sexual health center.
With Mughal Secrets men can finally discuss all their sexual health
related questions to qualified and trained medical professionals. This will
help them immensely as most of the times they fall prey to bogus treatments
just because of the lack of information.
